Logo Variations
About Us
Pinke is an original conceptual branding project developed as part of my studies a publishing house for girls aged 12–18.
It focuses on authentic, relatable stories around self-acceptance, belonging, and personal growth, aiming to foster connection, empowerment, and a sense of visibility
Brand Vales
Authentic Growth
Realistic stories that reflect adolescence and support personal development.
Sisterhood & Belonging
Creating a safe literary space where girls feel seen, understood, and connected.
Empowered Self-Expression Encouraging confidence, identity exploration, and the freedom to be oneself
Design Approach
Icons
Pinke’s visual language was shaped through in-depth research of bookstores, teen products, publishing brands, and visual trends.
The design combines youthful, warm, and inclusive elements with bold colors to create an emotional, confident, and playful identity.
Inspired by uniqueness and difference, it uses organic shapes and unconventional forms to achieve a distinctive, expressive aesthetic
